The key to knowing what to say starts with finding the courage to speak your truth.
As leaders and communications professionals responsible for sharing our organization’s vision with the world, we can feel the tension between what we want to say in our hearts and the desire to produce measurable outcomes supporting our mission. In the scramble to drive traffic, increase revenue, and engage our audience, we resort to chasing trends and copying content strategies we see working for other organizations - losing sight of who we are and our unique place in the world. When everyone has social media, websites, and podcasts, the intention we put into what we say far outweighs the value of standard tactics.
Grounded in community organizing principles, SYT professional development workshops and services are designed to help leaders and communications professionals lean into their organization’s core values to find the courage to speak their truth.
We are SYT and we want to help you...
Develop
From the art of storytelling for movement building to design principles for beginners, SYT's 2-Day Workshop fuses a philosophy of communication rooted in respect for our audience and their agency with practical advice for leveraging modern communication tools like ChatGPT to create campaigns that are honest and effective in achieving organizational goals.
Assess
Campaigns that inspire and activate your audience require a big idea that functions as an organizing principle for all of your communications activities and materials. Let SYT be your thought partner as we review your organization’s marketing materials to verify message alignment to your vision, mission, and core values.
Reflect
Moments of transition and change require time for reflection before decision making, planning, and executing, so that we can assure alignment across the organization to our guiding principles and biggest ideas. SYT produces retreats for organizations that want to check in before taking on the next big thing.
Implement
Many hands make light work, especially when you possess clarity of voice and eagerness to act. The capacity you need to achieve your most impactful goals is only a click away. SYT loves working in partnership with clients to help implement the ideas we generate together.
Are you ready to get started?
All movements start with a shared story about who we are and the world we envision.
SYT believes in the power of storytelling and courageous communication to change the world. There's no right thing to say, perfect way to say it, or preferred channel. There's only the truth you carry in your heart and the opportunity to find your people.